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Building Brand Authenticity: 7 Habits of Iconic Brands

by M. Beverland

ISBN 13: 9780230580312

Format: Illustrated (233 pages)
Publisher: Palgrave Macmillan
Published: 22 Oct 2009

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Redesigning Manufacturing: Reimagining the Business of Making in the UK

by M. Beverland,B. Nielsen,V. Pryce,Ellen Hellmann

ISBN 13: 9781349499458

Format: Paperback (210 pages)
Publisher: Palgrave Macmillan
Published: 01 Jan 2015

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